Zillow-grade fever While the increasingly costly listings service remains an essential tool for some brokers, others say it provides diminishing returns
Eight years ago, Mid-city-based Century 21 broker Ron Escobar was spending $20,000 a month marketing properties on Zillow. Now, he is spending almost nothing.
“It used to be a good source for me, but lately the cost per lead skyrocketed,” Escobar said, adding that leads that used to cost $20 now cost $60. “At one point in time, Zillow sold to team leaders. Now they’re diluting it by selling to many agents.”
The rising costs of using the service — which vary greatly depending on location and a host of other factors — are especially problematic, as mo上海千花网龙凤论坛
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